what's the big idea qmark

iDEA is the national project that helps you badge your brilliance. Through our series of online challenges, you can win career-enhancing badges, unlock new opportunities and, ultimately, gain nationally recognised awards that help you stand out from the crowd.


Discover skills you never knew you had and hone the ones you've already got by taking our online challenges. The challenges are split into four main categories, each with its own series of badges to be won - worker citizen maker and entrepreneur. As well as being fun, these badges will help you show off what you've learned and could, when the time comes, help you land the job you want.


When you've taken enough challenges and picked up a string of badges in each of the categories, you could be in with a chance to earn an iDEA Bronze Award - a recognised symbol of your hard work, determination and skill. But why stop at Bronze! As you progress through the competition, you'll be able to take new challenges and badges that will unlock first a Silver Award then, for the real superfans, the ultimate prize, the Gold Award!